|Anne Carrie holds an MBA in Healthcare Management and a BS in Marketing. She has over 12 years of combined experience in the pharmaceutical and healthcare industries. She has extensive experience in business development, marketing, and operations working direclty with hospitals, physician groups, and outpatient facilities. Anne writes for various healthcare organizations, medical companies, and private medical groups in areas related too: healthcare regulation, HIPAA, marketing and business development, operations, practice management and more. Her work has been published in various healthcare publications across the US.|
Whether it is shopping for a doctor online, accessing web-based diagnostic tools, utilizing health apps, or researching treatment options by cell phone, millennials (those born between 1982 and 2004) have helped redefine the meaning of healthcare consumerism. The age of instant access meets on-demand and expectations toward healthcare are much different than previous generations.
This so-called “drive-thru generation has grown up with smart phones and iPads in a world of Google, Amazon, Zappos, and Netflix. They would rather receive a text message than a phone call, and they are not concerned about having a relationship with their doctor as much as they are concerned about easy, quick, and convenient care. As purchasing power continues to shift from the baby boomers to the millennials, this group is becoming a major force in just about every industry, including healthcare.
Growing trends among the millennials in healthcare include:
These trends will only grow stronger over time. Millennials are now the largest generation in the United States having surpassed the baby boomers. In order to engage this group, the industry must start treating patients more like retail consumers and make the delivery of convenience, transparency, and technology a priority. Those healthcare brands that are able to adapt will win the millennials trust and business, and those who fail to evolve will be left behind.
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