Columns and Blogs

Old Meets New

Dave Ramsey Entrepreneurship
America's trusted voice on money and business, Dave Ramsey is a personal money management expert and extremely popular national radio personality. His three New York Times best-selling books - Financial Peace, More Than Enough and The Total Money Makeover - have sold more than 6 million copies combined. His latest book is EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches.

Old Meets New

Old Meets New

Social media may be one of the easiest ways to get your business noticed today. When used correctly, outlets like Facebook, Instagram, Twitter, and Pinterest can be effective in building or boosting the name of your business. That’s great news for small business owners, who in many cases, have a small marketing budget.

Luckily, a limited amount of advertising cash doesn’t have to be the kiss of death for an organization. When it comes to marketing in today’s world, the saying “Work smarter, not harder” applies. A little creativity will go a long way.

Still, there are some old school business practices that produce results and build good will in ways social media can’t. A blend of these approaches may be just what your organization needs.

World-class service

There’s nothing like great service when it comes to turning potential customers into clients. To make this happen, you must consistently exceed expectations and deliver more than expected. Making sure you have the best product and service at a great price is just the beginning. You want to show your customers you care about them — and about what you do — every single time you interact with them. Believe me, they’ll be blown away.

Get noticed

The goal of any marketing activity is to increase your potential customer base. Making this happen doesn’t have to cost an arm and a leg in terms of cash or time.

Network with potential clients over lunch and make phone calls. Try printing a few thousand flyers, or write press releases for the local newspaper about new products and services you have to offer. If it reaches potential clients, it’s worth doing!

Word of mouth

Many entrepreneurs hesitate to ask friends and family to buy their products or services. Get over it! There’s nothing wrong with selling to people you know and love, as long as you serve them well.

If you’re a little shy still, try creating your own referral program. If you’re a photographer, you might offer a free photo package to a few friends if they agree to help you land two or three new clients. Referral programs are all about getting people to talk about your great product and service, all while encouraging others to give you a try. They’re often a win-win situation for everyone involved!

Read other business articles

Dave Ramsey is America's trusted voice on money and business. He has authored five New York Times best-selling books: Financial Peace, More Than Enough, The Total Money Makeover, EntreLeadership and Smart Money Smart Kids. His newest best-seller, Smart Money Smart Kids, was written with his daughter Rachel Cruze, and recently debuted at #1. The Dave Ramsey Show is heard by more than 8 million listeners each week on more than 500 radio stations. Follow Dave on Twitter at @DaveRamsey and on the web at