Archive of Technology Article

• The Evolution of Search Engines
  Mastering SEO over PPC, focusing on quality content, and adapting to Google’s changes ensures long-term website success.... more
• Competitor Monitoring to Gain Market Share
  Understand SEO, analyze competitors, adapt to trends for online success. Prioritize customer confidence in search rankings.... more
• Password Management and Improved Security
  Individuals play a crucial role in cybersecurity through awareness, secure passwords, and training to mitigate evolving threats.... more
• How to Choose Project Management Software
  Explore project management software for business efficiency and task tracking. It’s not just for complex projects; it can enhance operations.... more
• How Inbound Marketing Tools Work
  Inbound marketing optimizes sales by tracking prospect interactions and tailoring discussions based on their interest level.... more
• Adding Social Media to your Marketing Mix
  Leverage social media like Facebook, YouTube, and LinkedIn for broad outreach. Consistent branding and targeted communication are key for success in today’s competitive landscape.... more
• Data Analytics and How It Can Help Your Business
  Data analytics empowers business: better decisions, satisfied customers, efficient operations, and strategic insights through predictive analytics.... more
• Optimize Your On-Line Meeting Space
  Maximize Online Meeting Effectiveness: Optimize camera, lighting, and sound for distraction-free, engaging communication.... more
• What to look for in Choosing Accounting Software
  Select accounting software based on needs: assess features, consider industry-specific options, choose between local server or SaaS, involve stakeholders for informed decision-making, ensuring successful implementation.... more
• Gamify Your Website to Increase Engagement
  Gamification enhances web interactions by adding game-like mechanics for engagement, aligning with the company’s mission for a seamless user experience.... more
• Best Practices for Building (or Re-Building) your Web Site
  Continuously refine your website for effectiveness. Test changes strategically and track user engagement. This leads to a customer-responsive site.... more
• Understanding your Business by the Numbers
  Prioritize customer promises: responsiveness, value, and on-time delivery. Master these, and profits will follow naturally.... more
• Essentials Of A Back-Up Data System For Small Businesses
  Addressing potential data loss is vital for business continuity and can be implemented straightforwardly.... more
• Hiring for IT? Promote from Within or go Outside?
  You may face the decision of hiring from within or bringing an IT professional into your organization from the outside. This article will help you decide what is be right for your organization.... more
• Protecting Against the Vulnerabilities of the Internet
  Understanding the organization and structure of web site domains and URLs is vital to helping protect your web site. Here is basic information on how your small business website works.... more
• How to Make the Most of a Lead Generation Service
  Are you considering a lead generation service? Here are some helpful tips to help you determine what you want and how to utilize the service.... more
• When to Commit to an Enterprise Resource Planning System and Why
  Enterprise Resource Planning Systems (ERP) allows a business to provide information to all their departments as needed. Learn what an ERP is and how it might help your business.... more
• How Lead Nurturing Works to Improve Your Sales Funnel.
  Learn how to move a lead through the sales funnel of your Customer Relationship Manager software and capture the information on your prospects to move them through the sales funnel.... more
• Consolidate Shipping for Strategic Advantage
  Standardizing all of your shipments through a single freight carrier may show you benefits in lowered shipment costs as well as perks that will give you an edge on your competitors.... more
• Make a Four-Day Work Week Work for You
  Is your business considering a four-day work week? There are positive results from trial studies. Maybe it can work for you.... more
• Why Your Business Should Be on LinkedIn
  Most B2B marketers use LinkedIn. If you are serious about your business, set up a profile and get in the game!... more
• Grow Your Business Through Regular Communication
  Your product development, sales and marketing teams need to communicate the same value proposition through your social media, website and other advertising channels Be consistent with your message.... more
• How and Why You Should Build an App for Your Business
  Be in front of your prospects on a regular basis. Create an App that provides a service for them that represents your value proposition! Learn how.... more
• WHAT IS AN "EXPLAINER" AND HOW CAN IT HELP YOUR BUSINESS?
  Have your company be the first to pop in the minds of existing or prospective customers when they have a question relating to your industry. Learn how Explainers can showcase your expertise.... more
• HOW TO GET THE MOST OUT OF A CRM TOOL
  Capture the interactions that occur between your company and your clients, vendors and prospects. Learn how Customer Relationship Management can work for your company.... more
• Demystifying Cloud Services for Your Business
  The rise of cloud computing has happened quickly, but aside from the physical location of these large server farms, computer use is largely transparent from a user point of view.... more
• Small Business Password Management and Multifactor Authentication
  Password management increases your cyber security. Multifactor authentication adds a layer of security. Learn how these tools increase security and offer tremendous benefits.... more
• Optimizing Small Business Video Marketing
  Improve your lead-generation and promotional results by making your videos easier to find and increasing your reach by optimizing them in your marketing.... more
• Managing Remote and Hybrid Small Business Teams
  Utilizing remote and in-person workers is an important staffing strategy. Learn some ideas for ensuring the success of your goals in attracting remote workers and hybrid teams.... more
• Boosting Sales With Small Business Marketing Automation
  Here are some ideas for choosing a marketing automation tool to streamline your promotional activities and free up time to operate your small business more effectively.... more
• Protecting the Security of Your Online Meetings
  Virtual meetings are here to stay. Take these basic steps to protect the security of your meetings and the information that is shared during your meeting.... more
• The Basics of Small Business Public Relations
  Public relations involves earning mentions in traditional (or social) media without paying for that access. Here are some tips to help you use public relations to attract coverage for your business.... more
• Managing Your Small Business Customer Appointments
  Learn how to increase productivity and revenue while reducing costs with automated booking and scheduling software. See how this can help businesses that rely on customer appointments.... more
• Promoting Your Small Business With Live Events
  Live events are making a post-pandemic recovery in a variety of formats. Here are some tips for harnessing the benefits by showcasing your expertise and demonstrating your products.... more
• Reviewing Your Small Business Cybersecurity Protection
  Last year’s defenses may not be enough to guard against today’s Cybersecurity threats. Here are valuable measures small business owners can take to help reduce their company’s risks.... more
• Backing Up Your Small Business Data
  An effective way to back up your business data is the use of cost - effective cloud-based services that automatically copies your files to a secure server.... more
• Monitoring the Performance of Your Small Business Website
  There are basic steps you can perform to make sure your site is functioning as a business growth tool, not just an online brochure for your small business.... more
• Improving Small Business Efficiency With eSignatures
  Help your business increase efficiency and productivity. Eliminating the cumbersome processes of completing agreements with a signature signed in pen by a person. Electronic and digital signatures can help.... more
• Promoting Your Small Business With Video Emails
  Stand out from your competitors and improve engagements with prospects by including personalized videos in you marketing emails.... more
• Developing Small Business Continuity Plans
  Business continuity planning is a process for identifying potential risks to an organization. Here are some things to consider.... more
• Inventory Management for Small Businesses
  Whether you are in the early stages of your business and manually tracking inventory or have inventory software on your point-of-sale system, Inventory Management boosts your small business profitability.... more
• Promote Your Small Business With Live Video
  Live streaming can be a valuable part of your social media marketing efforts. It isn’t complicated like it use to be. Here are some tips for creating your live videos.... more
• Finding Contractors and Freelancers for Your Small Business
  If you need workers to fill a specific need for a limited amount of time, Freelancers or Contractors may be a good fit for your small business. Learn how they might work for you.... more
• Choosing the Best Collaboration Tools for Your Small Business
  Online collaboration helps small business teams exchange ideas, manage tasks and projects, and serve customers more efficiently and securely. Here are how these tools can work for you.... more
• Preventing Shopping Cart Abandonment
  Consumers walk away from online shopping carts for a variety of reasons. While the issue will likely remain a problem for online retailers, there are a number of steps you can take to reduce the risk.... more
• Starting a Small Business Email List
  Create a powerful marketing tool for your small business by developing your own business email list. Here are some steps for creating and adding to your list.... more
• Scheduling Small Business Social Media Posts
  Being consistent in posting content to your social media feeds is critical to maintaining followers. Using social media scheduling tools helps you plan ahead.... more
• Generating Leads With Small Business Content Marketing
  Providing content on your website provides a framework for you to publish information that positions you company as a reliable source. Here are some tips for creating and distributing the information.... more
• How to Promote Your Small Business With a Podcast
  Broaden your target market while highlighting your company, your products and your expertise by using podcasts!... more
• Tracking Small Business Marketing With Landing Pages
  Develop a customized landing pages to support specific marketing campaigns or ads. It will provide important sales and tracking benefits for your small business. Here’s how!... more
• Managing Local Directory Listings and Reviews Easily
  Directory listings and reviews can provide important benefits to help you grow your business. Develop a system for monitoring local directory listings and make any necessary updates. Here are some basic tips.... more
• Choosing a Small Business CRM Platform
  Manage your sales process, automate tasks and enhance collaboration with a CRM platform. Learn the benefits of a CRM platform and tips for selecting the right one for your business.... more
• Promoting Your Small Business With Public Relations
  Good PR campaigns aren’t blatantly promotional but usefully informative. Learn how to get favorable mention in your local media outlets. It’s the first step in a great campaign!... more
• Conducting a Small Business Cyber Security Checkup
  Manage your security risks by taking these basic steps. Reduce the risk of cyber security breaches and potential business disruptions.... more
• Understanding State Customer Privacy Laws
  Demonstrate a commitment to privacy that makes your small business more trustworthy to you customers. Take steps to promote customer privacy and protect their information.... more
• Creating Product Tutorials for Your Small Business
  Demonstrate your product features and explain their value with product tutorials. It will help you build awareness of your company and provide answers to frequently asked questions about your products.... more